We follow our guiding Principles so that we Do the Right Thing – everywhere, every day, every time!
BUILD LONG-TERM RELATIONSHIPS
We need to gain the confidence and trust of those with whom we do business so that we create life-long business connections. Our aspirations are a loyal customer base, consumer satisfaction, mutually beneficial relationships with stakeholders and building strategic networks that are vital to our success. Stakeholders – ranging from employees to customers to investors – provide us with practical and financial support, thereby expanding the number of individuals who care about the welfare of our company.
COMPLY WITH LEGISLATION AND THE CONSTITUTION OF OUR COUNTRY
For our business to be successful, we need to comply with the Constitution of our country, relevant legislation and company best practices, thereby protecting the interests of our people and our company. Compliance provides a solid framework as to what is acceptable in a business environment and how to operate correctly without the fear of lawsuits. Both businesses and individuals need to hold themselves accountable for their actions and contribute to the success of the company.
ENCOURAGE A STRONG FAMILY ETHOS AS THE FOUNDATION FOR A HEALTHY SOCIETY
We encourage people to build healthy families by prioritising family relationships which will contribute to each family member’s happiness and strength of character. Healthy communication between family members will result in a desire to spend time and share activities, develop a deep-seated value system and have a positive and self-sufficient approach to life.
A positive attitude reflects the individual’s ability to focus on the good aspects of one’s life rather than on the negative aspects. This outlook contributes to people recognising opportunities and remaining optimistic even when facing negative issues. Positivity empowers confident thinking and optimism. This mindset encourages others to infuse hope and energy in all their interactions.
ENSURE THAT OUR PRODUCTS ARE HEALTHY, NUTRITIOUS AND SAFE TO CONSUME
Our consumers want information and transparency about each of our products and assurance that they are produced in an environmentally responsible way. To meet these demands, we publish information about the ingredients that go into our products on each label. All our products are manufactured to strict hygiene standards and that food safety adhere to all quality control protocols.
Honesty is a direct result of a strong moral character and encourages positive attributes such as integrity, truthfulness, decent conduct, loyalty, being fair and sincere in all interactions with individuals with whom we come into contact. To be ethical means conforming to high moral standards and the absence of lying, cheating, accepting bribes and theft.
MINIMISE OUR IMPACT ON THE NATURAL ENVIRONMENT
We strive to set an example and be a leader by reducing the negative impact of our activities on the environment by reducing carbon dioxide emissions, pollution, waste, excessive consumption of natural resources, animal husbandry and endangering our planet’s wildlife. Our aim is to create a sustainable environment by encouraging individuals to take action on a daily basis to ensure that we leave a lasting legacy for future generations.
We actively seek to ensure that no-one in our company is treated less favourably than another person. All people with whom we come into contact with, whether a stakeholder, employee, supplier, customer, member of the public or colleague will be treated fairly and equally. We will not discriminate on the basis of race, sex, colour, gender identification, age, disability – all will be treated with respect and dignity.
All individuals have the right to be treated with dignity, respect and equality. This enables each person to attain true potential and have a sense of self-worth by giving them the means to satisfy their basic needs (housing, education and food). It is our duty to protect individuals against abuse from those who are more powerful.
PROVIDE A SAFE, HEALTHY AND SECURE WORK ENVIRONMENT
As an organisation, we believe we have a moral and professional responsibility to provide our employees with a healthy workplace environment – physically, mentally and emotionally – free from any hazard that may potentially cause illness, injury or result in death. Furthermore, we do not neglect the psychological health of our employees by providing guiding principles to promote a stress-free environment that will contribute meaningfully to a positive mental attitude, free from worry.
We encourage the notion of self-development when an individual takes action and commits to learning new skills and overcoming bad habits and behaviour. It is vital that individuals continually set personal goals to prosper and have a positive effect on our business. Enhancing self-development will lead to a greater understanding of the world to improve one’s prospects in life.
EMBRACE THE PRINCIPLES OF UBUNTU
Human values are fundamental to Fair Cape and are a vital aspect of our company. We show that we care for our fellow human beings by giving time and resources to the needy and disadvantaged that reach beyond our business interests.
UPHOLD MORAL STANDARDS IN SOCIETY
We aim to contribute to the advancement of moral standards in our society by uplifting the standard of behaviour of individuals in their personal and professional lives. We discourage substance abuse, violence of any nature, including gender violence, dishonesty and any other criminal activity.
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