Nine years ago today, Mother Theresa, famous for her work among the poorest residents of Calcutta, died. It was in recognition of her dedication that the United Nations declared 5 September as the International Day of Charity.
“We felt that it was important to recognise the significance of this day,” said Louis Loubser, CMO of Fair Cape Dairies. “Fair Cape Dairies’ motto is ‘Do the Right Thing’ and social welfare is one of the three pillars upon which we base everything we do. We wanted to make it easy for everyone to join us in doing the right thing by showing support for a range of charitable initiatives. ”
We established the Fair Cape Cares Foundation earlier this year after the Operation Smile bottle cap recycling initiative (Million Smiles) was named one of the three Best Corporate Social Responsibility Initiatives in the dairy industry worldwide.
The Fair Cape Cares Foundation currently supports four charities: Operation Smile, the Cancer Alliance, Little Fighters and the Peninsula School Feeding Association.
This week sees the launch of two new products on for International Charity week – the Fair Cape Cares yoghurt six pack and the Little Fighters 125ml Chocolate and Caramel Desserts.
“We are so excited that Fair Cape is supporting us again this year,” said Mandi Erasmus from Little Fighters Cancer Trust, a charity that helps children living with cancer and their families. “They are the first company to create a product specifically for us, and it makes such a difference. The money donated is great, and we can’t even calculate the value of the awareness raised.”
“We are donating the net profit from the six-pack to the Foundation for disbursement to the charities. In addition, Little Fighters will get the net profit from every one of the desserts sold,” Loubser confirmed.
The charity packs will be available wherever Fair Cape Dairies products are sold for the next three months.